Beltone Mid-Atlantic
Beltone has been the nation’s most trusted hearing care provider for over 80 years. Their Mid-Atlantic branch operators over 40 locations across the east coast and midwest.

The objective
Beltone Mid-Atlantic is the midwest and east coast branch of the nation’s most prominent hearing aid provider. They hand-selected Monument Studio to design and develop for their custom marketing website to be built on WordPress CMS.
As Beltone Mid-Atlantic is a franchisee branch of Beltone, they require their own marketing site—which is to adhere to the strict (and well-defined) brand standards set forth by Beltone corporate. We used their brand guidelines to design a completely unique website with a focus on both their high-end products and lifestyle imagery.
The primary goal of Beltone Mid-Atlantic’s new website is to generate leads (i.e., get them to book a hearing test). We used the primary orange accent color for the call-to-actions to promote the main CTA. Because they have over 40 locations, we created a location finder that would help website visitors find their local branch, and book a hearing test with them. Not only does this user-experience help visitors find locations, it routes all hearing test inquires to make Beltone Mid-Atlantic’s lead funnel more efficient and automated.
Once there was corporate approval of the website design, we developed a custom WordPress theme, leveraging Advanced Custom Fields (ACF) for a bespoke Content Management System (CMS) experience.
Deliverables
UI/UX Design, Website Design, Custom WordPress, Website Development, Custom CMS, Ongoing Web Support & Website Updates, Technical SEO, Conversion Rate Optimization (CRO)
Timeline
Initial website design phase in 8 weeks, website development in 6 weeks. Pre-launch content management and post-launch support.
Technologies
Adobe XD, Custom WordPress Theme Development, WooCommerce, Advanced Custom Fields (ACF), Gutenberg Blocks, HTML/CSS, TailwindCSS, JavaScript, PHP, MySQL, Flywheel Managed WordPress Hosting
The results
The website design
01 Homepage

02 Belcare Service

03 About Beltone

04 Our Process

05 Hearing Solutions

06 Patient Reviews

07 Hearing Loss 101

08 Tinnitus Landing Page

09 Product Template

10 Hearing Loss Causes

11 Contact Us

12 Location Finder
