Beltone has been the nation’s most trusted hearing care provider for over 80 years. Their Mid-Atlantic branch operators over 40 locations across the east coast and midwest.
Beltone Mid-Atlantic is the midwest and east coast branch of the nation’s most prominent hearing aid provider. They hand-selected Monument Studio to design and develop for their custom marketing website to be built on WordPress CMS.
As Beltone Mid-Atlantic is a franchisee branch of Beltone, they require their own marketing site—which is to adhere to the strict (and well-defined) brand standards set forth by Beltone corporate. We used their brand guidelines to design a completely unique website with a focus on both their high-end products and lifestyle imagery.
The primary goal of Beltone Mid-Atlantic’s new website is to generate leads (i.e., get them to book a hearing test). We used the primary orange accent color for the call-to-actions to promote the main CTA. Because they have over 40 locations, we created a location finder that would help website visitors find their local branch, and book a hearing test with them. Not only does this user-experience help visitors find locations, it routes all hearing test inquires to make Beltone Mid-Atlantic’s lead funnel more efficient and automated.
Once there was corporate approval of the website design, we developed a custom WordPress theme, leveraging Advanced Custom Fields (ACF) for a bespoke Content Management System (CMS) experience.
UI/UX Design, Website Design, Custom WordPress, Website Development, Custom CMS, Ongoing Web Support & Website Updates, Technical SEO, Conversion Rate Optimization (CRO)
Initial website design phase in 8 weeks, website development in 6 weeks. Pre-launch content management and post-launch support.