CF Rail Services

CF Rail Services, a North American leader in railcar repair and maintenance, chose Monument Studio to build a new website for their flagships brand and marketing site. The main online goals of their website redesign were to better attract talent, provide company information/content in an engaging manner, generate new business, and improve/modernize their overall digital presence.

We used the existing CF Rail Services branding, color palettes, and photography, while we designed/sourced original digital artwork and icon libraries. We worked closely with the marketing and talent acquisition team at CF Rail Services to completely reimagine their website. The main theme of our conversations was “keeping the website simple, yet elegant and impactful.”

Our website design & UI/UX design team created initial wireframes and soon moved to high-fidelity website design in Adobe XD. We maintained team calls with the client every two weeks to ensure the website design was delivery on the homepage and beyond—to all interior pages.

Upon developing & launching the website on a custom WordPress theme, paired with Advanced Custom Fields (ACF), we saw an immediate improvement in the Google Analytics website metrics—across all online Key Performance Indicators (KPIs).