ET Adventures
Since 1991, Educational Travel Adventures has taken thousands of students on tours throughout the world. Their team is comprised of passionate & knowledgeable Tour Consultants that create amazing travel experiences.
The objective
Educational Travel Adventures (aka “ETA”) is a highly respected student travel concierge that strives to curate unique learning opportunities across the world. They chose Monument Studio to modernize their website and revolutionize the user-experience that comes with it.
ETA previously had a very outdated website—on both the frontend and backend—that was in desperate need of improvements. The design was very “early 2000s” and the did not leverage a Content Management System (CMS) for simple content updates. This made it very difficult to create new marketing campaigns, revise trip itineraries, add/update their destinations, and more. They sought out a web design & development that could reimagine their brand and website in a fun & inviting fashion, while creating a CMS experience that made it quick & simple for their in-house marketing team to publish updates and new webpages.
Ultimately, Monument Studio created a completely bespoke website design with an engaging and intuitive UI/UX. The site was developed as a custom WordPress theme, making use of Advanced Custom Fields (ACF) for a beautifully simple backend.
Deliverables
UI/UX Design, Website Design, Custom WordPress, Website Development, Custom CMS, Website Updates & Content Migration, Technical SEO
Timeline
Initial website design phase in 7 weeks, website development in 7 weeks. Pre-launch content management.
Technologies
Adobe XD, Custom WordPress Theme Development, WooCommerce, Advanced Custom Fields (ACF), Gutenberg Blocks, HTML/CSS, SASS/SCSS, JavaScript, PHP, MySQL