iCabinetry Direct

iCabinetry Direct, a revolutionary and high-end kitchen cabinetry supplier, chose Monument Studio for their website design and development overhaul. Their previous website was built on WordPress, but lacked a thoughtful user-experience (UX) and did not have a consistently branded, modern layout or user-interface. For any eCommerce-style website, it is critical that the buyer journey is intuitive, engaging and does not overwhelm the user—we built a website that delivered on these three core requirements.

Our goal with iCabinetry Direct’s new, custom website rebuild was to provide a modern, engaging, and simple design that would generally improve their online appearance/legitimacy, increase their site SEO health, and boost their inbound lead-generation efforts with Conversion Rate Optimization (CRO). On the website backend, our primary aim was to create a more organization and promote a friendly experience for administrators and website editors to publish new products and marketing landing pages.

Our design team worked closely with the CEO and marketing team at iCabinetry to ensure the website design and functionality was on par with how they wanted to reinvent their brand in the online cabinetry marketplace. We designed a user-experience that made it much easier for their users to find products, choose variations and get in touch with the iCabinetry sales team.

We developed the new iCabinetry custom WooCommerce website on WordPress, paired with Advanced Custom Fields (ACF) for a safe and simple website content management experience. We also leveraged custom WordPress Gutenberg blocks to empower the marketing team with modular content management tools and website sections.

Even during the week of launch, organic website traffic increased more than 30%, thanks to the very healthy SEO score on the new site.