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iCabinetry Direct

iCabinetry Direct is reinventing the way cabinetry is brought to market. Using technology and good, old-fashioned values, they empower intelligent trades professionals with high-quality cabinetry and world-class customer service.

iCabinetry custom eCommerce WordPress website design development

The objective

iCabinetry Direct, a revolutionary and high-end kitchen cabinetry supplier, chose Monument Studio for their website design and development overhaul. Their previous website was built on WordPress, but lacked a thoughtful user-experience (UX) and did not have a consistently branded, modern layout or user-interface. For any eCommerce-style website, it is critical that the buyer journey is intuitive, engaging and does not overwhelm the user—we built a website that delivered on these three core requirements.

Our goal with iCabinetry Direct’s new, custom website rebuild was to provide a modern, engaging, and simple design that would generally improve their online appearance/legitimacy, increase their site SEO health, and boost their inbound lead-generation efforts with Conversion Rate Optimization (CRO). On the website backend, our primary aim was to create a more organization and promote a friendly experience for administrators and website editors to publish new products and marketing landing pages.

Our design team worked closely with the CEO and marketing team at iCabinetry to ensure the website design and functionality was on par with how they wanted to reinvent their brand in the online cabinetry marketplace. We designed a user-experience that made it much easier for their users to find products, choose variations and get in touch with the iCabinetry sales team.

We developed the new iCabinetry custom WooCommerce website on WordPress, paired with Advanced Custom Fields (ACF) for a safe and simple website content management experience. We also leveraged custom WordPress Gutenberg blocks to empower the marketing team with modular content management tools and website sections.

Even during the week of launch, organic website traffic increased more than 30%, thanks to the very healthy SEO score on the new site.


UI/UX Design, Website Design, Custom WordPress, Website Development, Custom CMS, Ongoing Support, Website Updates, Website Hosting, Technical SEO, Conversion Rate Optimization (CRO)


Initial website design phase in 8 weeks, website development in 8 weeks, plus extended content management for product migration and creation. Ongoing service retainer, content management, and support.


Adobe XD, Custom WordPress Theme Development, WooCommerce, Advanced Custom Fields (ACF), Gutenberg Blocks, HTML/CSS, JavaScript, PHP, MySQL, Flywheel Hosting

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The results

Increase in Organic Visitors
Average Time on Site
Lighthouse SEO Score

The website design

01   Homepage

interior design website Website Homepage

02   Brand Landing Page

responsive landing page design development

03   How it Works

How it works page website design

04   About Page

About us page design development

05   Our Brands

shop brands responsive web design

06   Customer Reviews

iCabinetry Direct Customer Reviews page design

07   Project Template

iCab Website Project Template

08   Product Template

iCabinetry Direct Website Product Page

09   Project Gallery

Project portfolio custom web design

10   Contact Us

iCabinetry Direct Website Contact page

11   Products Grid

iCabinetry Direct Products Grid webpage design

Start with the blueprint,
turn the design into code,
that turns users to clients.