Shamis & Gentile

Shamis & Gentile chose Monument Studio to redesign their law firm website to modernize their brand and better appeal to their target audience. Their primary aim in their website refresh was to optimize their site for conversion by giving it a more product-focused feel and user-experience as it pertained to their class action lawsuits. In other words, they wanted their business website to somewhat resemble the navigational friendliness that comes with a modern eCommerce website.

Upon starting the website design phase, we immediately opted to brighten the color palette used on the site to be more inline with popular consumer brands—all while maintaining their current brand guidelines. We built out a modular, section-based approach within our design system that allowed us to use various website components and sections at will, for the large amount of content needed for SEO on their landing pages.

Our development team created a custom WordPress theme/site, leveraging Advanced Custom Fields (ACF) and Gutenberg blocks to allow for fast, simple content management within their customized CMS. The use of blocks gave their content editors the tools and flexibility to rapidly develop new productized Class Action landing pages, very quickly.