DropSafe
DropSafe® provides innovative products that prioritize and enhance the safety of healthcare professionals. They manufacture three product suites: Drug Delivery, Immunization Safety Suite, and Capillary Blood Sampling are of the best quality in the market.
The objective
HTL-STREFA, Inc., the makers of the DropSafe product line, chose Monument Studio to build a new website for their medical device product launch aimed towards their Healthcare Professional (HCP) audience. The intention of the site is to generate leads and provide an informational resource for HCPs to learn about DropSafe’s three product suites.
We used the existing DropSafe branding, color palettes (including CSS gradients), photography, digital artwork and icon library. With this build, it was imperative to create a simple site navigation that split the product lines into three distinct suites, each containing various products. We worked closely with HTL-STREFA’s Senior Manager of Marketing of Communications & Services to establish the website sitemap and design the low-fidelity wireframes and high-fidelity design comprehensives.
While the site was not meant for eCommerce, the client wished for it to “feel” like an eCommerce site with product pages that provided a simple “Contact Us” lead-generation option, in lieu of a “Purchase” option.
Deliverables
UI/UX Design, Website Design, Custom WordPress, Website Development, Custom CMS, Ongoing Support, Website Updates, Technical SEO
Timeline
Initial design phase in 7 weeks, development and launch in 6. Ongoing service retainer and support
Technologies
Adobe XD, Custom WordPress Theme Development, Advanced Custom Fields (ACF), Gutenberg Blocks, HTML/CSS, JavaScript, PHP, MySQL, WPEngine
The results
The website design
01 Homepage
02 Product Specs
03 Product
04 Product Suite
05 Contact
“They were always clear on how long various parts of the project would take. They always delivered each stage on time.”
Jessica Forrest, HTL-STREFA, Inc.
Senior Manager of Marketing, Communications & Services