Ensuring your site is properly structured and includes all of the technical elements for SEO is critical to start building valuable, organic website traffic.
Search Engine Optimization
Search Engine Optimization (SEO) is the—incredibly involved—practice of strategically updating technical, content and location-focused elements on your site so both search engines and users love your site. Only when you’ve successfully appealed to both sides will you have a strong foundation to grow your site’s traffic in a meaningful and business-building fashion.
Our involvement with SEO focuses on the technical and content aspects of your site, to ensure your site health is strong and your focus keywords are properly built into page/post content, metadata, markup schema, and more.
Strategic & Powerful Search Engine Optimization
We start your SEO journey with a technical SEO audit using SEMRush. In this phase, we uncover and fix any technical issues with your site that could hinder your ability to rank higher on Google and Bing. Once we’ve handled your initial technical audit and fixes, we’ll set up a weekly audit to detect & resolve new issues.
We will then perform research on your market, amongst your competitors, in your geographic location, etc. in order to find out what your users are searching for to find businesses that provide the products and/or services you provide. We’ll analyze these keywords and queries against your current rankings and devise a strategy to boost your site content to better rank for these focus keywords.
Proper and professional Search Engine Optimization does not only cater to search engine bots—just as much, it caters to the human beings that will be using your site. If you fail to consider the user-experience, they will find your site but won’t stick around.
SEO Questions, Answered
How much does SEO cost?
The pricing of SEO plans vary depending on your specific needs. Our SEO plans start at $750 per month and go up from there.
Is SEO a one-time thing or ongoing?
SEO is typically an ongoing thing, and is a job that is never really “complete,” since competition does not stagnate in any industry.
We do, however, offer a one-time SEO audit + repair to help get your site in top-notch SEO Health, so your content will be more easily and readily crawled and indexed by search engines.
How will I know if my SEO is working?
We will provide you with a monthly SEO report that includes several key performance indicators of your optimization success. A few of those KPIs include:
- Site Health Score for Technical SEO fixes
- Search Engine Visibility Growth Line Graph
- Competitor Search Engine Visibility Comparison
- Focus Keyword Ranks Over Time
- Estimate Traffic From Organic Search
- and much more…
What’s included in your SEO plans?
SEO plans are built based on your specific needs and goals in Search Engine Results Pages (SERPs). Below are some of the services typically included in an SEO plan:
- Technical SEO Audit + Repair
- Site Health Score Monitoring
- Focus Keyword Research
- Competitor Benchmarking
- Content Strategy
- Local SEO Research
- Yoast SEO plug-in Configuration
- Schema.org Markup
- Speed Optimization
- Lighthouse Score Optimization
- Strategic 301 Redirects
- Monthly SEO Reporting
Do you provide content writing services?
We do not provide in-house content writing services, but we do partner with content writing service providers. If you are interested in us helping you vet a content writer, we will be more than happy to do so.
Will I be able to see where I rank amongst competitors?
Yes, we provide a competitor comparison graph on every monthly SEO report.
How do you find focus keywords for my business?
Focus Keyword research consists of competitor benchmarking, organic Google searches, recommended/related search queries, and understanding the products, services, and audiences specific to your business.
How long does it take to see SEO results?
You will typically see noticeable and momentous SEO results within 4-6 months of starting your SEO campaign. Please note, more competitive markets can take more time to see search engine ranking results, while less competitive markets may take less.
Can I stop my SEO plan any time I want?
You may cancel your SEO plan with a one-month notice, although we ask that you commit to at least 5 months before deciding to cancel your SEO campaign, as tangible results will take some time to grow.